How This Simple Classified Ad Formula Can Have You Closing Listings and Sales Every Month!

This report contains sound marketing strategies for any market. However, today things are changing so fast that we’ve created a new webinar showing you the newest strategies for how to generate inbound listing lead calls!

The Lowly Classified Ad Has Some Agents Earning Six-Figures, While Others Complain They’re a Waste of Money, Who’s Right? Read This Amazingly Simple Formula…Then You Decide!

Dear Friend & Colleague,

You’re about to to be introduced to a formula that is so simple, so common sense, yet so powerful in it’s implications that you actually need to be careful.  It’s a formula that (when applied correctly) can have your phone ringing off the hook!  And the best part is within a matter of days you can profit!

It’s almost shameful (but lucky for you and me) that all too often agents overlook the massive profit potential of classified ads.  They either view them as necessary to keep sellers happy, run boring useless ads that don’t produce calls or they simply don’t use them at all.

Well, I’m going to let you in on a very important secret.  Classifieds can be (dollar for dollar) the most profitable advertising source in your marketing arsenal.  The key is how you approach them.  To make classified ads work you have to apply a simple concept a trainer friend of mine teaches. He says, “All you need to do is find out what people want and need and make it easy for them to get it.”

Makes sense doesn’t it? “Find out what people want and need and make it easy for them to get it!” Well in a minute we will look at classified ads and talk about how to do exactly that, but first there are…

Three Reasons Every Agent
Should Love Classified Ads

There are three main things about classified ads agents should love – besides the fact they can make you a whole lot of money!

First, they are generally inexpensive to run – relative to display ads.

Second, they are quick and easy to test. You can place an ad on Thursday. It hits the paper over the weekend. And by Monday or Tuesday you’ve got real measurable results.

Third, and probably most importantly, they produce really good, quality leads. Prospects you produce with classified ads are ready to act now!

Think about it! It makes sense that classified leads would be of good quality because people looking through the classifieds are LOOKING!

People Don’t Browse the
Classifieds for Entertainment

They look through the classifieds because they have a purpose.  And the vast majority of leads you produce with classifieds are ready to do something soon!

In fact, some of the best sources for your classified ads are those free newspapers that get distributed throughout communities.

In my neighborhood, for example, there is a free paper that gets thrown on my driveway every other day. It used to irritate me because I had to pick it up and 99% of the time I just tossed it in the trash. But you know, an interesting thing happened when my wife and I started shopping for our current home. I started picking those crazy things up and looking through the classified ads!

Now let me ask you…do you think that’s a common experience?

From our agents’ experiences, I can assure you it is!  It’s a very common, if not universal fact, when someone is looking for information, they tend to look in the quickest easiest sources available to them.

Yeah I know the Internet is changing the game but let me tell you something. Nothing is easier for prospects than classified ads. And I should know because I’ve got T1 Internet access and I can search things at blazing speed over the Internet, but I still turned to the classified ads first!

And if you really think about, I’ll bet that’s the way most people in your market are too!  Even with high speed access and the ability to search the Internet quickly, prospects still tend to prefer the classified ads.

And again, from our agents’ experiences, classifieds work incredibly well…when done correctly!

Now…How to Use Classifieds
Ads to Create Massive Profit!

There are four key components to successful classified ads:

• An Attention getting headline.
• Copy that generates Interest.
• A message that creates Desire.
• A compelling call to Action.

You may recognize this as the age old AIDA formula… Attention, Interest, Desire, Action. It’s been used for over 100 years and an interesting thing is it still works!  Why?  Because it’s a fundamental and fundamentals will always work.

Now let’s look at each component in turn and then give you clear examples you can apply to your classified ads.

ATTENTION – The key with attention is to get “relevant” attention. You want to telegraph a headline that speaks directly to the prospect you’re interested in.  For example, if you have a $350,000 listing you don’t really care to attract the attention of prospects who can only afford a $125,000 home.  You want to call out to those who are truly looking for a $350,000 home.

EXAMPLE:
“Elegant Home in Gated Community”

The words “elegant” and “gated community” imply a higher-end property and will tend to flag down a more suitable prospect for you.

Too many agents try to use cute or tricky headlines to get people to notice them. This is a mistake because you may get attention but you’re actually less likely to reach the prospects you really want to reach. So be selective with your words and target your ideal prospect.

INTEREST – In your ads, highlight the most compelling benefits (notice I said benefits and not features) of the property. Point out the sumptuous master bath with sunken whirlpool tub…talk about how affordable the home is…give your prospect information about the neighborhood…capture their interest!

EXAMPLE:
Gorgeous home on private lot with
lots of nice trees, great neighborhood!

The things that will interest them most are the emotional benefits of the home you’re offering. You’re not selling bricks and lumber. You’re selling the pride of ownership, safety and security for their family, and any one of of a hundred other “emotional” benefits.  Which leads to desire…

DESIRE – To create “desire” you have to accentuate and build on the “emotional” benefits. Prospects never buy based on logic. They always buy emotionally and then justify the purchase with logic.

So in your effort to draw them out and get them to respond, you have to strike emotional cords. Throughout your copy you need to fill it with emotional words like: spacious, striking, stunning, lavish, charming, scenic, dramatic, comfortable, quiet street, cozy, all new and hundreds of other powerful emotion- provoking words and phrases.

EXAMPLE:
Charming home in quiet neighborhood, all new flooring, spacious kitchen, lots of trees, an amazing bargain at $229,500.

For a list of the 303 most powerful emotion provoking words for advertising copy get a copy of John Caples book “How to Make Your Advertising Make Money”. Caples is a true master of the written word and this book will help you craft ads that will pull like gangbusters!

ACTION – Now here’s where we get to the nitty gritty! It’s all fine and good to get their attention, stimulate interest, even provoke a little desire, but if you don’t get them to take action…you’ve got nothing!

So…now it’s time to tell them what to do! You’ve got to get them up off their backsides and get them to take action. How do you do that?  Well let’s go back to what my trainer friend says, “Find out what people want and need and make it easy for them to get it.”

The Single Greatest Factor to Success With
this Strategy is…MAKE iT EASY!

Now let’s think about this together. What do prospects really want?  Once you’ve gotten their attention, interest, desire…what do they really want?

They want more information… so let’s make it EASY for them to get it!

How?

This is the single biggest secret of many many top producing agents I know!  And it’s so simple!  Offer a “Recorded Information Hotline” for them to call anytime 24 hours a day!  This way they can call for “recorded info” (without the threat of being hounded by a salesperson) to get what they want!

Again, “Find out what people want and need and make it EASY for them to get it!” That’s what you’re doing with a “Free Recorded Message” line!

EXAMPLE:
For a Free Recorded Message 24 Hours
Call Toll-Free 1-800-555-5555 ID# 5555