Author Archives: Gary Elwood
Author Archives: Gary Elwood
In our last post we talked about blogging and got quite a few replies. One of the most common was, “I’d like to blog but I don’t know what to write.” and/or “I just don’t have time for something that only returns modestly.”
Well if you fall into that category I’ve got some good news. We’re planning on publishing a ready-made blog post for you right here every 2-3 weeks. The goal is to put out 20 free “copy-paste” blog posts for you right here.
Just copy, paste and publish. You might need to tweak the language slightly to reflect your given market, but 99% of the heavy lifting will be done for you. All I ask is that you maintain our citation as the source.
So here’s your first blog post of 2015, if you so choose…
=== NOTE ===
This post is no longer available for syndication. However, if you would like a free piece of content crafted uniquely for your site and your audience, fill out the brief form below.
If you’re an agent reading this feel free to call the recorded message line. It’s an automated demonstration that will show you how this little ad on Craig’s List, your Facebook page, your web site, a local throwaway newspaper, your farming newsletter, a postcard or virtually any other marketing source can have you actually talking with sellers immediately!
I’m not talking about capturing a lead, calling them back and interrupting their dinner. I’m talking about having a live conversation with them immediately, right when they call, while they’re interested and have questions.
Would you rather interrupt people in the middle of something, barge into their lives and attempt to strike up a real estate conversation…or talk with them while they’re actually interested and want to talk?
Based on our clients feedback, catching people at the right time increases your chances of having a meaningful conversation by over 1000%! So check it out!
Call and it will show you how we help you break down the voicemail barrier and actually talk with sellers while they’re actually interested and want to talk.
Feel free to use this blog post with or without the ad. If you don’t have our MVR service, just post it without the ad. If you do have our MVR service, publish this blog post with that ad and watch your blog leads pick up substantially!
Until next time Happy New Year!
All the best,
Proquest Technologies, Inc.
Once you’ve read this post reply and let me know if you agree or disagree with our thoughts on blogging.
Tons of people have been touting blogs as this awesome business building tool. Yet, others seem to feel blogging is a complete waste of time.
After dozens of conversations, searching high and low for good information on real estate blogging, and reflecting on my own experiences, our feeling is you should probably have a blog on your web site.
You need to keep it in the proper context, just like social media. Don’t get sucked into wasting tons of time on something that typically only produces a modest trickle of business.
See the vast majority real estate blogs are very poor traffic or lead generators.
However, a blog can be a solid source of quality leads if you craft relevant messages and then lead your prospects to take action.
Frankly, the idea that you should be the ultimate “community resource” with your blog is unrealistic. There are too many good community web sites who already control most of that traffic. To compete for that traffic isn’t practical.
So what’s more important is to focus all your energy on what’s relevant to those blog readers you do attract.
You’re a real estate agent and when people read your blog they are reading it for a reason. Therefor it’s okay to talk about real estate.
Keep the focus narrow and all about your visitor’s wants and needs. Again, stop trying to be all things to all people with your blog. Ask yourself…
It should be the same goal as every other marketing channel you have, to create a live conversation with someone who’s interested in buying or selling real estate, right?
So how do you do that with your blog?
Stop posting recipes, pet stories, or funny happenings from the county fair.
Sure, those things can be interesting. But the fact is most people will never bookmark your blog or see it as their go-to source for local info.
Instead, take that brief moment of opportunity, while your prospect is reading, and convey something that’s highly relevant to their buying or selling decision.
In that moment do everything you possibly can to get that prospect to respond to you, because when they leave your blog…
Thinking they’re going to come back is delusional. Your mom might. Your close friends might a couple times…but the prospects of your market…nope.
The prospects of your market are hit and run artists. They hit your site, they hit you blog, and they run.
So while they’re there you’ve got to focus every ounce of marketing energy you’ve got on getting them to respond to you!
If you waste your one and only chance…well…good luck!
Quit trying to play the big content company’s game posting every day.
The better approach is to post highly relevant articles once every 2-3 weeks and get prospects to respond to you so you can have a live conversation. Then meet them for coffee or get them to come to your office.
The bottom line is if you don’t talk to people…they don’t do business with you!
So when you’ve got a prospect’s attention…focus all your resources on getting them to a live conversation with you.
Create a “call-to-action” that causes them to respond to you for more information, and then guide them down the path that leads to an immediate conversation.
Emailing, texting, or pinging them on social media is NOT a conversation!
You’ve got to engage prospects and lead them down the path most likely to create a live conversation immediately! If you don’t these hit and run artists, ‘er I mean prospects, are instantly lost – back into the sea of Internet noise.
There are 5 basic steps to crafting a highly effective call-to-action, regardless of your marketing source.
To help you with bring it all I’ve put together a special free report “Five Simple Steps to Successful Lead Generation,” because the fundamentals of lead generation via your blog are the same as any other marketing source.
So if you want to ramp up the number of buyers and sellers in your pipeline you can check out that report here…“Five Simple Steps to Successful Lead Generation”
Proquest Technologies, Inc.
PS Don’t forget to reply to firstname.lastname@example.org and give me your thoughts on blogging.
Depending on where you live, from about November through February the real estate market slows down – if not altogether dries up. What can you do to make the most of these dead months?
Here are a few suggestions:
Open houses can be pretty lame. A pair of buyers or two milling around a home while you sit and tap your pencil on the desk, staring out the window. Instead of treating an open house like a visit to a museum, ask the seller if you can have a happy hour.
The hitch is this happy hour is on Sunday from 2-4.
Bring food, drinks and music–and let people browse and have fun. And if you keep this strategy for the winter months only, then people will actually look forward to house shopping in winter. And keep in mind–you may not sell more houses, but you will make out like a bandit when it comes to generating leads. You will be the talk of the market.
Ask your prospects, customers and former clients to help you gear up for 2018. Get suggestions for marketing, listing ideas and even staging tips. People love it when you ask for their opinion. Treat this like a monthly exercise and people will anticipate your next poll.
Look for discount and deals on items you need for your office and work space. The winter may be a good time to buy that iPad or new printer or scoop up those $1 items that the retailer picked up for a penny. Look for closeouts as businesses are shutting down. Search out auctions to buy staging furniture. Heck, be on the look out for a house or two, too.
Go to regional or national conferences you weren’t able to attend during the busy months. Use this time to network with agents from across the country who might be great sources for relocation leads.
If you are of the ambitious sort, why not start your own conference or mastermind group? You can play host, become the authority in your community and pile up those leads as winter warms.
Now that you aren’t rushing off to a showing every afternoon, take the time to reduce all of your expenses. Hunt down new prices for your phones or insurance. Investigate independent service companies and find out their competitive prices (think home inspectors or title people–anybody who can help your clients).
Now is the time to enroll for some higher education. Find a college course in accounting or seek out a mentor. Is there an online certification that you’ve been hoping to get? The winter is a great time to get it.
What other ways can you think of that will help you beat the winter doldrums?