Are Social Networks Worth It?
Question: can you be without a social online network and survive in real estate?
Recently I asked you to help me out in a real estate marketing survey…and you came to my aid.
Nothing really surprised me too much, except that everybody seems to still be using newspapers. I mean, using newspapers as much as they use direct mail, as much as they use online media.
Are newspapers even remotely helpful? Profitable? What kind of response do you get?
I mean, to me, it seems people don’t read newspapers anymore. I could be wrong. [Have been often in the past.]
But really that’s not what I wanted to write about in this post. Well, it is indirectly related…
Here’s what really surprised me:
Almost 70% of you do not use any kind of social network [Facebook, LinkedIn or Myspace].
For some reason I was under the impression that most real estate agents had some kind of social network set up. Boy, was I wrong. Now…
I guess my question is: why not?
LinkedIn, for example, offers access to a prospect base of 3,800 people…if you only have 3 contacts. [Each contact of course has to have 16+ contacts themselves. This is the theory.] It’s a phenomenal way to power your career for a mere eleven minutes it takes to set up the account and add your Outlook or gmail database. Or Yahoo, hotmail, etc.
Outside of the professional perks, it’s a great way to find colleagues from old jobs or high school.
So what’s the scoop? Why haven’t you created a LinkedIn account or Facebook?
Is it fear? Just didn’t know about it? Don’t think they are worth it? Social networks haven’t validated their worth?
I’m truly curious.
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