Six Video Interviews to Drive More Traffic to Your Website
As I a follow-up to my last post, I wanted to make another suggestion on how you can pay kindness forward…
But I also wanted to share a conviction that I hold firmly, and it’s this: when you do good things to others good things will happen to you.
Call it karma, destiny, aura, fate or kismet–it’s a concept that holds true. Especially if you keep your eyes peeled for it.
But what does that have to do with your real estate career or your website? A lot. Giving to others is a great strategy to attract business. And it’s a great strategy to drive visitors to your website.
What kinds of things am I talking about giving away? Advice. Video advice to be precise. This was an idea that Steven Schweickart shared yesterday. It’s a great idea and I wanted to expand on it.
It’s a pretty simple concept and drop-dead simple. In fact, if you’ve got an iPhone, then you’re pretty much in business.
The idea is this: interview people who are involved in the real estate and home business. Ask them to give advice on a very specific topic. Then pop that video on your website.
Here are six ideas you can use.
Ask an interior designer to share advice on essential staging tips for people who are trying to sell. Maybe they could tell you how to make a small space look large. Or what to do with problem areas.
The mortgage broker could tell your audience about the different financing options available.
This expert could point out inexpensive ways to create curb appeal for people who are selling. For home owners, he could share tips on lawn care in extreme weather.
Get a hold of someone who buys homes, rehabs them and then sells him to tell you about what you must do to get started rehabbing homes. He could also explain what makes a home a good deal when looking to buy.
Have an investor share his thoughts on buying homes for investment purposes, like what are the best ways to go about doing just that and what are the advantages of renting.
Invite someone who does home repair projects–builds decks, lays wood floors, fixes sinks.–to share cost-cutting ideas to improve an owner’s home.
By the way, keep the interview under four minutes. Anything longer than that and you lose people. This means you’ll need to do a little video editing.
What about you? Do you have anybody you can think of who should be interviewed? What kind of questions could people ask? Looking forward to your thoughts.