The Most Under-Valued Listing Leads in Real Estate Today…
Looking for new ways to get listings?
Most agents these days seem to think the only way to get real estate listings is online…and nowhere else.
They buy online listing leads, they spend enormous amounts of money on PPC advertising, and they build the most elaborate sales funnels to get listings.
The major challenge with their approach is the lowest hanging fruit; the absolute best opportunities to get listings are often directly under their noses.
Yet they scoff, almost as though generating listing leads can’t possibly be easy.
However, that’s not true.
You can get listings from many easy to access sources…
Better yet, some of the easiest, simplest, lowest cost sources can actually yield the highest quality listing leads in real estate.
For example, what if I could provide you with an extremely high quality list, that was verified, and you knew 80% of the people on that list were buyers and 20% were sellers, would you want to talk to those people?
Would the fact that 4 out of 5 of them were buyer leads deter you?
Would you say, “No, if they aren’t all sellers…I don’t want to talk with them.”?
If you could buy a direct mail list or an email list that you knew 20% of the names on that list had a home to sell, would you want access to that list?
My questions almost seem nonsensical, don’t they?
If you knew that 20% of the people on ANY given list had a home to sell, wouldn’t you just pick up the phone, or drop by each of their homes and talk with them, and see if you could strike up a conversation?
Would you talk to 5 people to have 1 good solid shot at talking with a seller who was getting ready to list?
If you’re a self-respecting real estate professional, with a solid work ethic and you want to get listings, the answer is…
…OF COURSE YOU WOULD!
And frankly, if you wouldn’t, you can stop reading this right now and save us both time. If you don’t want to actually talk with prospects who are interested in buying or selling real estate this web site isn’t for you!
However, if you ARE interested in talking with listing prospects, people who are interested in selling their homes, and you’re willing to answer your phone and help people…please read on.
See we’re all about helping agents break through the technology barriers to actually reach buyers and sellers and have a meaningful conversation.
It’s our view that if you don’t talk with people…your “lead” is not a lead!
And the prevailing wisdom of today’s typical real estate agent is that you need to spend enormous amounts of money chasing listing leads online.
Frankly, some of the absolute best ways to get listings can be found offline.
And I know…
Learning how to get listings offline seems “old school.”
However, it’s based on the idea that success in real estate really is all about talking to the right people, at the right time, and in the right way.
It’s called STP and TTP…See the People…and Talk to the People!
The truth is, most agents avoid talking with prospects.
They spend tons of money driving Internet or social media traffic, squeeze prospects into drip campaigns, plug them into a sales funnel and then they email, text, or robo-dial prospects until they finally reach one or two people…only to be viewed like they’re an intruding telemarketer.
I say all this to make a point…
A real estate listing lead is not a lead, until we’ve had a meaningful conversation with a prospective seller.
So how do we get you to a conversation with a prospective seller?
There are about a dozen different strategies our agents use to auto-prospect, farm and cultivate listing leads. However, the one I like the best is the simplest, easiest, and most cost-effective on the list.
Stick with me, because at first you will probably think I’ve lost my mind.
Remember how I asked about a list that was 80% buyers?
Believe it or not the quickest, easiest, fastest path to generate real estate listing leads is by utilizing your signage in a very unique and powerful way.
I know, I know, you’re thinking signage is too “old school” or that signs only generate buyer leads.
But Here Are The Numbers
We deliver over 100,000 leads a month to real estate agents all across the United States and Canada and what we found in an informal survey of over 25,000 calls might surprise you.
Honestly, it even surprised us a bit.
Our agents reported that approximately 20% of the drive-by prospects they spoke with were actually seller opportunities, or listing leads.
It was generally one of two scenarios.
It was a neighbor a few blocks away checking home values, because they were thinking about selling too.
It was a buyer who wanted to live in a particular neighborhood, but they lived in a home they needed to sell first.
Other Agents Are Ignoring These Prospects!
When so many agents have shifted their focus online and are struggling, other agents tell us regularly, “I took a brochure call and just listed the neighbor’s $439,000 home down the street.”
The bottom line is the best real estate listing leads are people out there actively driving through neighborhoods, NOT the internet “listing lead” that’s often nothing more than a homeowner curious about his or her home’s value.
The bigger question, though, is who do you want to spend your time, energy and money focusing on?
If you would like to have live conversations, actually talk, with people who are interested in selling real estate check out our new MVR service…
And if you’re still undecided, but know you need to generate more listing leads, not just emails you never connect with, we’ve outlined other tactics and strategies our agents are currently using to grow their businesses.
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