Real Estate Ads: The 10 Things You Must Know about Creating Killer Ads
Imagine…by the end of this post, you will be a more effective real estate ad writer, all because you learned ten very important concepts.
See, writng clear, concise and compelling real estate ads follows clear, concise and compelling thoughts. Say what you want to say, then write it as simply as possible. So, keep in mind these ten basic tips.
1. Appeal to the audience. Ask yourself: “Is this compelling to them? Do they care?” (In a minute I’ll explain to you why this is so crucial.)
2. Write in a conversational tone, as if you were writing a letter to a friend.
3. Create powerful stories that are simple, unexpected, concrete, credible and emotional. I can’t emphasize this enough.
4. Use gender-neutral language, preferably “you,” because “you” is perhaps the most powerful word in the English language.
5. Use short, simple, easy-to-understand words and sentences. Fragments are okay, especially online.
6. Use the active voice. Passive: The house was sold by Joyce. Active: Joyce sold the house.
7. Use the present tense and imperative mood. “Buy now.” “Do this.”
8. Use crisp, lively verbs. “Joyce climbed the fence.” “Darlene wept.”
9. Avoid weak constructions. There are. It is.
10. Avoid wordy, clever and worn-out phrases.
Naturally, the first one is the most important. That’s why you should never stop learning about your target audience. Know them like the back of your hand .
This will take patience. But it will pay off in the long run when you can skillfully and systematically punch their hot button in each ad.
Give these tips a shot and let me know how you do. Okay?
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