This report contains sound marketing strategies for any market. However, today things are changing so fast that we’ve created a new webinar showing you the newest strategies for how to generate inbound listing lead calls!

Dear Friend & Colleague,

With the foundation you’ve gotten from your course materials, the strategies for attracting buyers will be much quicker to explain. These strategies share some similarities with strategies from some previous articles and reports. But they are unique to buyers.

Still a Solid Source for Qualified Real Estate Prospects

When I tell you this, you may balk at it. But a very solid lead generation source for our agents, even in today’s market, has been their local homes magazines.

I know this is contrary to what most agents experience. Like one agent said, “I was fed up with homes magazines. I considered stopping them, but kept running the ads to keep my sellers happy. Then, when you suggested your approach, I couldn’t believe it. The response was terrific! I got 7 calls and 4 text leads the first day my ad came out. And what’s even better is the fourth lead was listing I took that went under contract in less than 72 hours!“

You simply wouldn’t believe the number of times we’ve heard the same thing from other agents. Homes magazines, when displayed like our example, produce solid results. It’s not uncommon to see an agent’s calls go from 2-3 calls a month, to 25-30 calls or more.

Another nice thing about homes magazines is they actually produce both buyer and seller leads. The ratio is about three to one. Our agents have found that for every three buyer leads you generate from your homes magazine ad, you’ll generally produce one listing lead.

Now this ratio could be improved by the strategy you employ on follow-up. If you gently dig a little, you’ll find that a high percentage of your buyer prospects also have a home to sell. So like I said before, virtually everything about this entire group of strategies hinges on one thing: how effectively you follow-up, more on that in Section 5 of your course materials.

For now, let’s answer the question: How do we drive buyer leads through your door with homes magazines? Answer: By formatting your ad like our example.

Ad Formatting Example

Important Notice: this format might seem out of date in today’s market. It’s been used for many years now. However, it’s still profitable, productive and consistently pulls calls from homes magazines, fliers and many other other ad sources…

Recorded or Text Info – 24 Hours! Call or Text 1-618-800-2188 Enter or text Ext# for additional photos via text and current pricing
Maryville, 3BR, 2BA, Nice Trees, Private Fenced Yard! Enter or Text Ext# 1004	Benton, 4BR, 3BA, 9ft Ceilings, Cozy Fireplace Enter or Text Ext# 1014	Lakewood, 3BR, 2BA, Open, Spacious, Secluded Yard Enter or Text Ext# 1024
Lakewood, 4BR, 2BA, Gourmet Kitchen, Elegant Enter or Text Ext# 1034	Trenton, 3BR, 2BA, Quiet Safe Neighborhood Enter or Text Ext# 1004	Trenton, 4BR, 3BA, Top 10 School District Nationwide! Enter or Text Ext# 1014
Trenton, 5BR, 3BA, Golf Course Community Enter or Text Ext# 1024	Auburn, 3BR, 3BA, Prestigious Upscale Area Enter or Text Ext# 1034	Auburn, 4BR, 2BA, Big Yard, Quiet Neighborhood Enter or Text Ext# 1004
Hillsboro, 3BR, 2BA, Ideal Separate Guest Quarters Enter or Text Ext# 1014	Hillsboro, 3BR, 2BA, Comfortable Family Home Enter or Text Ext# 1024	Hillsboro, 4 BR, 2 BA, Wonderful Area, Lovely Patio Enter or Text Ext# 1034
. Your Picture and Office Information Here

.

If You Don’t Have Any Listings

I would like to make a suggestion. Search out listings in your office that have been on the market for over 90 days. Contact the listing agent about using their listing in your upcoming homes magazine ad.

Agents who have listings that aren’t moving appreciate the additional exposure and it gives you a listing to market. It’s free advertising for them and a potential to generate leads for you…and the whole idea is simply to generate calls!

It’s all about talking to people interested in buying or selling real estate. And if you don’t have any listings, this is a great way to start.

Now quickly, before I break down this ad and explain why it’s effective, I have a question for you. What’s the purpose of your ad? Is it to keep your name out there? To create a good image? Or is it to make your phone ring?

In our opinion the number one goal of your ad is to make your phone ring…to generate prospects. All the other reasons are secondary. Yes, they are benefits of advertising, but they shouldn’t be the goal. The goal, your entire focus, should be to make your phone ring.

If your primary focus is on getting prospects to respond, your branding and name recognition will benefit greatly too – as a natural side benefit of making your phone ring! So they both go hand-in-hand, but your focus has to be on getting prospects to respond to you.

OK, now let’s talk about this ad format.

Why Does this Example Work So Well?

Because it’s unique. This type of format will get a prospect’s attention, which is your first major step. Once you’ve gotten their attention, then fire your biggest bullet immediately! Give them your most compelling reason to call you in your headline! Because…

Headlines are 90% of Your Ad’s Effectiveness

Your headline is crucial! That’s why you minimize your banner and put it at the bottom. The top of the page is for your headline, your most compelling reason for a prospect to pick up the phone and call or text you, which is “Recorded & Text Info – 24 Hours.”

“Recorded & Text Info – 24 Hours”

If you want prospects to call or text, the most noticeable thing about your ad should be “Recorded & Text Info” and “24 Hours”. This precise wording is important. It takes away sales resistance and you make it extremely convenient for your prospect to call or text…and again, that’s the goal. Next…

Minimize Your Ad Copy

If you tell prospects everything in your copy, what do they need you for? The reason you minimize ad copy is to give your prospects a reason to call. By giving them the area, bedrooms, baths and a couple emotional words (words that provoke an emotional response) you entice them without giving away the farm. By leaving everything else out of the copy, you give them a compelling reason to call or text…curiosity!

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