6 Easy Ideas to Spark Engagement with Social Media

Are you on Twitter? Facebook? Google+?

Do you struggle with what to share on those platforms? If it doesn’t come natural to you it can be very hard to use social media to promote your business.

I know. I’m kind of in that boat. That’s why I thought I would share with you six ideas that I’ve found worked exceptionally well when it comes to getting your social media fans to engage with you.

1. Comment on News

Whether it is a long-form rant on your blog or a simple blast on Twitter, take to the social media air waves when something in your industry happens. Follow all of the normal sources, but always look for those little-forgotten voices for unsuspecting and interesting commentary.

2. Tell Them What You Do

You’ll notice that I didn’t add the word “New” to this sub-section. Why? Simple. Most people don’t know the full scope of what you offer, so it pays to educate them. Every so often explain an area of your work. It could be that you help in relocation or land acquisition. Maybe you have a background in commercial or experience with military families. Let your followers know.

3. Invite Clients to Events

Social media is a great place to make special announcements about events or promotions. I like to tell agents to follow an approach where they sprinkle in invitations months a head, and then as the event or promotion nears, they can pick up the pace of the invitations, thus building anticipation.

4. Share a New Video

Video is the new–and most popular–kid on the block, so you’ll want to take advantage of this technology. What makes it so popular is that all you need is an iPhone to make a video. You can spend a few hundred dollars for a semi-professional set-up. Your choice. What should you record? Treat the videos like market updates or customer testimonials. Really, you are only limited by your imagination.

5. Give Thanks

It’s always a good idea to tell current and former clients how much you appreciate their business. Use social media to ask them for referrals, too. If you grease the wheels with flattery and thanks, then getting that recommendation comes a lot easier.

6. Offer Free Information

Finally, give stuff away. It could be a book or a $40 Lowe’s card. It doesn’t have to be that expensive. You could offer to do home evaluations or give away a a PDF you put together about home staging tips. Free stuff draws people in. You don’t have to, but it’s always a good idea to ask for an email in exchange for the free gift.

Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.

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