How to Stop Ridiculous Buyer Offers
In the throes of a housing market meltdown, ridiculous buyer offers are abundant. Here’s an example…
Friend wants to sell his house for $215,000. Buyer wants to buy it. So he offers $185,000. And demands seller pay closing costs. AND throw in a home warranty.
Never mind the insulting low ball offer. The add-ons are absurd. In this case, the seller flat-out rejected the offer.
Sometimes though, buyers come across a little more subtle. Here’s what to do if you find your self in that position.
First, imagine this:
Let’s say that you have sold your client’s house, and the buyers agent asks you if his clients could move some of their furniture into the garage three days before closing. Although you wouldn’t want to let them move into the house before closing, you see an advantage in letting them use the garage. It will get them emotionally involved and far less likely to create problems for you at closing. So you’re almost eager to make the concession, but…
Before you do anything, remember this: no matter how small the concession someone is asking you for, always ask for something in return.
Say to them, “Let me check with the family and see how they feel about that, but let me ask you this: If we do that for you, what will you do for us?”
One of three things is going to happen when you ask for something in return:
1. You might just get something.
2. By asking for something in return, you elevate the value of the concession. When you’re negotiating, why give anything away? Always make the big deal out of it. You may need that later.
3. It stops the grinding away process. This is the key reason why you should always ask for something in return. If they know that every time they ask you for something, you’re going to ask for something in return, then it stops them constantly coming back for more.
Also, lean on the Higher Authority gambit to deflect pressure from yourself. That way you continue to position yourself as on the other person’s side and any negative emotion will be directed away from you. That’s one of the better ways to
Did you find this article useful? If so, leave a comment. And if you like what you read, subscribe to the Real Estate Marketing Blog.
Related Articles
Nine Dead-Simple Ways to Persuade More People
The Two Most Productive Lead Generation Activities in Real Estate
Take Advantage of This Psychological Buyer Quirk to Sell Any Home Now