The 4 Best Agent Inner Circle Articles
For the last year I’ve been following what I think are the best offline marketing articles written for real estate marketing by Senior Editor Craig Forte of Agent Inner Circle.
Craig is a master copy writer, a brilliant mentor, and reading these articles for pure study of copywriting persuasion alone will be worth it.
But there is so much more there for you…offline real estate marketing wise.
I recognize you are time starved, content-overloaded, so what I did yesterday was sit down and go through these articles in the last year and see which four I thought were must reads.
What follows are the ones I chose.
Of course Craig’s got other articles at Agent Inner Circle. Even articles by guest writers. You would not go wrong spending an afternoon sifting through the content.
It’s like an MBA course in real estate marketing online. But it’s free.
[Okay, not entirely free: You do have to hand over your name and email address to access the archives. But it’s worth it.]Enjoy.
The Three “M’s” of Marketing Success
Have you ever spent hundreds of dollars and countless hours on an ad or mailing program, only to stare at your silent phone or pager?
If so, you’re not alone. Most agents spend an enormous amount of time learning about “real estate”, but very little learning about the “elements” that turn your advertising (or any marketing or prospecting efforts) from a “sunk cost” to a true “money-maker”.
The truth about real estate success is this: Even the most competent and knowledgeable agent will go broke without a steady, consistent stream of qualified, motivated buyers and sellers.
So while knowledge about real estate is essential to being a competent agent, it’s not going to write your ticket to success. You also need to develop prospecting and marketing skills designed to create an on-going flow of leads and clients.
Money-making marketing isn’t difficult if you know a few basics. In fact, all successful marketing has three essential components. I call them…
An Investment That Pays for a Lifetime
Would you like a small piece of helpful investment advice? OK… look at these facts:
- If you had bought $1,000 worth of Revlon stock 10 years ago, it would now be worth $4
- If you had bought $1,000 worth of Harken Energy stock ten years ago, it would now be worth $2.
- If you had bought $1,000 worth of United Airlines stock ten years ago, it would now be worth $0.
But think about this…
- If you had bought $1,000 worth of Budweiser (the beer, not the stock) one year ago, and turned in the cans for the 10 cent deposit, you would have $214.
Isn’t it amazing that your investment advisor could have advocated drinking and recycling, rather than investing in their worthless stocks, and you’d be 5 to 43 TIMES RICHER?
This does not go in the direction that you think it does. It is well worth the seventeen minutes [if you are a fast reader like me] it takes to read it. In fact, I’ll go as far as saying if you read only one of these articles, read this one: what it teaches impacts everything you do. It puts the horse before the cart.
A Grand Slam Buyer Prospecting System
If you’re looking to generate a consistent daily flow of targeted, red-hot buyers calling you, this quick and easy strategy will have your phone ringing off the hook almost overnight.
You don’t need to make a single outbound call or prospect in any way. It will take you just minutes to set up. And (best of all) you can do it all on a “poor-boy” budget.
In fact, I know agents who have added more than $6-figures a year in commissions with this one system alone.
How to Master the Single Greatest Skill for Real Estate Success
Have you ever heard the saying, “If you aren’t outraged, you haven’t been paying attention”?
Well, there’s an “outrage” being committed by well-intended (but misguided) “experts” in our industry…and it’s sending unsuspecting agents down a freeway to frustration and failure.
