Category Archives for "Marketing"

Real Estate Leads on Craigslist: Announcing the AIDA Formula

AIDA: Attention. Interest. Desire. Action.

It’s a very old ad formula that’s made hundreds of advertisers and copywriters the golden boys and girls of business. And it’s perhaps the most effective tool, or framework, you can use in real estate marketing.

In fact, with a simple little tweak, it could be a very potent inbound lead generation strategy for you over the next year.

I know this for a fact.

Since the beginning of the year I’ve been systematically testing this formula on Craigslist–and the results have been outstanding.

AIDA: What Is It?

First things first: What is AIDA?

AIDA is a simple formula that guides you down a step-by-step path to writing compelling and powerful ads. In a nutshell, you simply attract attention, capture interest, provoke desire and ask for action.

Attract Their Attention

What makes your audience tick?

That’s the #1 question you have to answer, especially when clutter, media and noise dominate our culture. You need to find their hot buttons, pleasure boxes, value ranges. You need to be specific, enticing, dramatic and bold.

Fortunately, inside Craigslist’s real estate listings, you don’t have much competition. I mean, really: Browse the top 100 listings for the day and you’ll fall asleep. Posting after posting of boring, eye-twittering copy.

However, with a minimal investment of ten minutes, you can create a post that people simply can’t turn away from. More importantly, a post that will bring you quality inbound lead calls.

So, how do you demand attention?

Ask yourself, “What’s the most beneficial promise my subject line can make to the reader? Is it compelling, unique and powerful? Or is it easily dismissible? Will it stand out?”

One of my favorite examples of a headline that rivets eyeballs to the screen:

“Ferrari-driving, High Tech Recluse to Sell Westgate Hideaway: it’s on 2 lots and has a 5.5 car garage”

Here’s another great headline.

Capture Their Interest

Now, once you’ve got their attention, here’s what you do next: Satisfy their curiosity and give them what  you promised.

In the example above, ask them if they are a ready to buckle up for a ride through a sensational home with an astounding story to tell.

Then tell them how the home will sooth their housing pain or satisfy their housing pleasure. Really stroke that ego. If you don’t, they’ll go away.

And by the way: don’t just give them the price without teasing them with it in the ad. Ever. I’ll explain how in a minute.

Provoke Desire

At this point you need to build a strong desire for the home.

Paint a picture of bliss, ease, prestige, pleasure. Tell a real-life story that causes something to stir within their hearts. Something that touches their deepest fears and desires.

Furthermore, make everything you write unique, useful, urgent and ultra-specific. But don’t cross the line: Overstate, and you’ll blow your credibility.

Call to Action

What is the most-overlooked element of advertising?

Unfortunately, it’s the call-to-action.

Too many people either neglect asking for action or simply tag “call or visit today” as an afterthought to their ad. Wrong.

If you want action, you have to direct your reader to the next step. This is the point where all your hard work pays off.

Here’s the little gem I used to make my real estate posting on Craigslist light up my cell phone with 57 leads in 48 days on 1 listing:

Automated Information – 24 Hours
Call or Text 1-800-959-6550 ext. 1000

The call-to-action is the most important part of your posting. It’s an essential piece you cannot forget. Neglect it, and you’ve wasted your investment.

Proof That It Works

Think back to an ad that you found irresistible. One that compelled you to lose sleep until you acted. Likely that was AIDA in action.

Any ad that persuades and charms you into action probably owes its success to AIDA. This holds true for real estate listings on Craigslist. My testing and experiences are proof that it does.

Why Should You Tease Prospects with the Price?

Well, if you didn’t figure it out already, teasing with the price is the bone-weary, panting fox hunted by a relentless pack of baying hounds. It’s what creates the hot pursuit after your listing.

To conclude, inside your ad write a line of copy that says “Due to changing market conditions, for current up-to-the-minute pricing call or text our 24-hour automated information line. Again, for current pricing call 1-800-959-6550 ext 1000 anytime 24 hours.” Something along that line.

And I promise you: this call-to-action tweak is the number one strategy to trigger a significant flow of inbound lead calls for you.

By the way, Let me know what you think. I’m curious to hear if anyone else has a Craigslist success story to share.

Why 38 Extra Transactions Over the Last Year was Frustrating

Recently I was blind-sided with a comment that left me almost speechless.

During a training call we had a guest, who by most agents’ standards was CRUSHING IT! He did 121 transactions over the last year. Of his 121 transactions, 38 buyer sides came directly from our system. A good number of his listing transactions came from our system too, but in my state of utter disbelief I was completely thrown off and didn’t think to ask him that question.

See after we introduced Thomas, the first thing he said was, “I want to open with a disclaimer, because we are struggling with these Proquest calls.”

I have to admit, I was blown away. Struggling?

After splits with his agents, he added at least 100K to his personal income with our system and yet he seemed frustrated.

However, as the call went on it was clear that our guest had a valid point.

While many agents would be thrilled with 38 transactions and a large number of listings, this guy absolutely knows his team could have closed at least twice as many transactions given the number of quality inbound lead calls we helped his agents generate.

It turns out Thomas generates over 100 warm inbound lead calls a month for his agents, month-in, month-out. And remember, these are live conversations with prospects asking for assistance, not internet leads in a drip campaign or a phone number you call back and get voicemail.

The bottom line is Thomas’ agents could have done better with their lead conversion. Many agents struggle transitioning from the typical hound ‘em until they buy mentality into the Prospect Centered Sales skills needed to attract today’s buyers and sellers.

Yes, 38 transactions is good. However, Thomas’ frustrations are legitimate.

That said, I’m certain he’ll use his frustration as fuel to help his agents continually improve their PCS skills. And with a little bit more determination and training, I’m confident his team will blow the doors off their buyer-side business, and grow it to over 75 transactions next year.

Be purposeful, strive, and constantly improve…however, take a little time to enjoy the journey too!

In business there’s always room for improvement and work to be done. While we should never ignore the work set before us, we also need to remind ourselves to take a moment and gather enjoyment from the journey.

The greater satisfaction in life and business comes from helping people, encouraging them, and taking a moment to celebrate some of the small, but meaningful victories along the way.

38 extra transactions is certainly a victory, and I can’t wait to see what number Thomas’, or for that matter, YOU crank out in the next 12 months.

If you'd like to find out how Thomas uses our system to add hundreds of thousands of dollars to him income each year...

Debunking the Duplicate Content Boogeyman

When we published our post at the end of December and made it free for agents to publish on their blogs, we received a few worried emails asking about Google and how they treat duplicate content.

For years the phrase “duplicate content” has struck fear in the hearts of online marketers and anyone hoping to get free traffic from search engines like Google.


Because that phrase is usually followed by the word “penalty.” And even if you don’t know exactly what it is, a duplicate content penalty sure sounds like something that should be avoided right?

Well the fact of the matter is Google hasn’t had a “duplicate content penalty” for several years.

What Is Duplicate Content?

Now, before I go any further I need to make sure you understand precisely what duplicate content is.

Search engines like Google crawl websites and store (they call it “index”) the content on each page.

And much like your middle school teacher, if they get two book reports back that are word for word copies, they know something fishy is going on.

So, if you copy and paste an entire blog post, or even a large portion of one, Google knows there are other copies of that post out there on the web, and it must decide what to do.

Google Filters Duplicate Content

In today’s online world, there are actually a lot of legitimate reasons Google might find multiple copies of a blog post out there.

The AP, for example, publishes a single story but newspapers and reporters across the country pick it up and run it in their publication.

So what is Google to do?

They simply identify which of the copies is the original, and largely ignore or filter out the rest.

The local news site doesn’t get penalized and they aren’t sent to Google’s version of the principal’s office. The local version of the story just isn’t likely to come up when someone searches for that topic in Google.

Duplicate Content CAN Be Dangerous

However, duplicate content CAN be dangerous in large quantities. If a large number of your blog posts or the pages on your site are copies from somewhere else, Google might decide that your site isn’t worth their time to crawl and index, and your organic (free) traffic will plummet.

Search engine optimization (SEO) is a game of degrees.

While one or two syndicated blog posts won’t hurt your rankings, your site needs to maintain a sufficient level of content that is unique to your site and drives prospects to respond.

So, we’ll keep offering up blog posts that you can republish on your website or blog. If you find one that you think your audience will appreciate, use it! But make sure these syndicated posts aren’t the ONLY thing you’re publishing.

And, if you have any other Google or online marketing related questions you’d like me to tackle, let Gary know by emailing him at I’d be happy to help.

10 Must-Read Posts on Great Real Estate Marketing Ideas

Posts in this series:

Today I thought I would gather up some historical posts you might have missed that will help you generate real estate marketing ideas–and get that prospecting machine humming again.

Let me know what you think.

Why You Need to Know How Permission Marketing Has Changed

Seth Godin wrote an industry-defining book called Permission Marketing back in 2000. He taught us that in order to succeed we needed to turn strangers into friends and then turn those friends into customers.

Ever since the advertising landscape has been changed. Are you asking people for permission to advertise and market to them? Read more.

How to Use Your MLS System for Growing Profits Every Week, Month and Year

I love those conversations with clients where you are vibrating with excitement as they share an amazing new strategy. In this particular case the strategy was on how to use your MLS system’s auto updating capabilities. At the time of the conversation I knew it would be a money-maker. And it still is. Read more.

7 Correct Ways Real Estate Agents Use Social Media

Social media like blogs and Twitter blew up on the scene so fast that you and I hardly had a chance to learn how to correctly use them. This little guide will teach you things like what a good real estate blog looks like, how to spot an influential social media marketer and what makes a successful online networker. Read more.

The Most Powerful Marketing Mantra

Over the last 50 years buying and selling a home has become a very complex procedure. Bylaws after bylaws and regulations after regulations have been piled onto the process that it can be overwhelming to just think about.

No surprise that many people look to real estate agents to help them buy or sell. With that in mind, here’s a great little mantra you can use to keep you motivated and headed to success: Read more.

A Sure-Fire Way to Keep People from Using the Competition

Do you give a lot of thought to customer retention? Or do you spend all of your time worrying about the next deal? Or the next lead? Did you know that you could actually keep a whole lot more business if you just followed up on past customers? Read more.

How You Can Achieve Your Greatest Desire

We’ve all got dreams of being a superstar in real estate–even if we sheepishly say all we really want to do is just pay the bills, buy a modest boat or stash away some cash for the kid’s college. That’s not such a bad thing to dream about. And this article will help you on your way. Read more.

What Barak Obama’s Acceptance Speech Can You Teach You about Marketing

Barack Obama’s chief marketing strategist during the 2008 election has a lot he can teach you about marketing. He was, after all, one of the reasons that Obama–the first black American president–was elected. Read more.

Why Your Advertising Never Works–and What to Do about It

If you are spending your entire weekends creating a postcard for a new listing, sending that postcard out on Monday only to have it sink like a lead weight, then there are a few fundamental lessons you need to learn about advertising. Read more.

The 2 Most Productive Lead Generation Activities in Real Estate

You got to love it when a group of  Baylor University researchers prove what you’ve been saying all along: referrals and IVR (Interactive Voice Response) technology rank as the top two most productive lead generation activities in real estate. Read more.

Take Advantage of This Psychological Buyer Quirk to Help You Sell Any House Now

It’s 2012 and we are still in a buyer’s market. True, some areas are starting to recover as inventory drops, but for the most part if you have a house to sell–you are not going to be able to ask for the full price and get many–if any–bids on the home. However, there is a technique that uses the way a buyer thinks that can help you sell just about any home. Read more.

Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.

Why You Need to Know How Permission Marketing Has Changed

Back in 2000, Seth Godin defined the new advertising arena with his book Permission Marketing. In that book he taught us how to “turn strangers into friends into customers.”

It was a monument in the advertising landscape. It declared the death of traditional media methods and the emergence of the most effective and profitable way to advertise with people: ask for their permission to advertise to them.

Since then, that concept has evolved.

How Permission Marketing Has Changed

It’s evolved into an environment where more and more control is given to the consumer. The amount of choices for a consumer has flourished. He now chooses not only what messages he will watch, read or listen to…

He chooses how.

This is the idea behind the principle of “the path of consumption” and it represents the changes in Godin’s original idea. It’s an economic model adopted and modified my marketers. In a nutshell, this is what it means: we’ve all heard the refrain that people learn differently…

Some learn by doing. Some learn by watching. Others learn by hearing. Still others, a combination of all three.

Why is this important? Easy. If you want to reach the widest (and still profitable) audience, then you need to figure out how that audience is consuming messages. And then craft and present your message around those mediums.

Three Examples of Message Consumption

Yeah, that usually means that you need to provide the same message in more than one medium.

For example, if you are the top listing agent in your market because you’ve developed an irresistible listing presentation, then that message needs to go in at least three places.

1. Your mind. 

Once you’ve figured out what your unique value proposition (for example, top listing agent in your market because you developed an irresistable presentation), you then need to craft that message into an elevator speech.

2. The public. 

Once you’ve streamlined this message into a tight, potent elevator pitch, head out of the office and start talking to people. Talk to people at networking events. Go to social media events. Travel to conferences. Host neighbourhood clean-up. Get out and start telling people why you are the agent they should work with.

3. Your website. 

Tell your readers in the copy. Tell them in a video. And tell them in audio. Tell them the same message in these three very different channels. That way you don’t have to choose who you’ll promote to. You simply choose the channels to promote the message in. Let your prospect choose the path of consumption.

Of course, this means you have to know who your prospect is. If you’re a fan of personae, then you already know who they are. If you don’t know who they are, you need to get on the ball and figure it out.

Let me show you why this is important.

The Numbers Don’t Lie

In a late 2010 report by Neilson Mobile, people under 24 years of age represent over 71 percent of those who text in America. That’s a huge audience.

However, that demographic only accounts for 5% of home buyers. The largest group of home buyers is from the age 25 to 34 years of age, at 33%. The next group, 35 to 44, represent 23 percent.

After all the numbers are in, do you know what the average home buyer age is? It’s thirty-nine, a group who sends about a tenth of the texts the younger demographic does.

How You Can Capture the Largest Profitable Audience

Here’s my point. If all you do is provide options for texting, you are going to limit those who respond to your messages.

Now, I don’t believe anyone would actually do this (almost every agent I know provides at least a phone number to call, in addition to texting options). But it should force you to think about other channels to communicate in.

Can you create a weekly email newsletter to promote to those who like the comfort and traditional feel of their inbox versus a feed reader? Can you create a video sales letter where all you are doing is moving the reader through your sales message–but in a video, like Stansberry Research is doing?

Can you create a monthly podcast that interviews real estate experts (experts could range from loans to interior decorating) in your market?

The more channels you provide the larger–and more profitable–your audience becomes.

Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.

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7 Correct Ways Real Estate Agents Use Social Media

Do you know what a good real estate blog looks like? Could you spot an influential social media marketer? And what makes a real estate agent like Trey Pennington a successful online networker?

If you answered “no,” “no” and “I don’t know” to the previous question, then this blog post for you.

While social media is not a barn-burning profit maker…it is a great tool to emphasize who you are [personal brand] and what you are trying to do [business strategy].

The bad news is if you don’t know how to use social media properly you could foul up your personal brand and hose your business strategy down the drain.

But the good news is you can learn how to use social media correctly. Just mirror these seven traits of successful blogs.

1. Personality

The person behind a great blog or Twitter stream is exciting, risky, interesting and perhaps even flamboyant. In other words, he or she stands out. And the cool thing about social media, even introverts can stand out.

2. Engagement

You need to interact with the people who read your blog or follow your Twitter stream. This means responding to comments. Replying to tweets. Sharing links.

3. Unfiltered

While not a must, the more fluid communication flows [comment moderation on your blog isn’t on] the more real and personal and authentic the social media tool seems.

4. Intellegence

Another trait behind successful social media mavens is smarts. Book smarts. Street smarts. Business smarts. Marketing. Writing. Real estate. It doesn’t matter in what field their wisdom lies…as long as they share. [So if you aren’t wise, start reading. That’s a simple solution.]

5. Data

Original research and analysis is a great draw. Can you share first-hand discoveries you found after a simple, informal survey you took in the shopping mall parking lot? Got a bead on a statistic you churned out after burning housing data through software programs all night? Share it.

6. Links

You add value to your followers when you share links in your blog posts and Twitter and Facebook streams. You also support other people in the social media community, which builds your whuffie [reputation].

7. Builds Community

The endgame for successful real estate social media is community building. Drop the cut-throat, scarcity mindset and get comfortable with working and supporting everyone. [Naturally, the scum of the earth you can avoid.]

Did I miss anything? Please share your thoughts!

And if you like what you read, subscribe to the real estate marketing blog.

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The Most Powerful Marketing Mantra for 2010

Here’s the deal: Over the last 50 years, buying and selling a home has gotten complicated. There are so many bylaws and regulations–things you can say and you can’t…

It’s overwhelming just thinking about it. No wonder most people opt to have a real estate agent help them buy or sell.

But let me ask you a question: How often have you promoted the fact that you can make the buying and selling process easy? If you answer “Not much,” I think it’s about time to change your tune. Let me show you what I mean.

Here’s Bruce Horovitz from USA Today:

“If 2009’s hottest sales pitch was all about buying stuff on the cheap, 2010 marketing will increasingly stress less as more, as in fewer parts, additives, or ingredients.

“While the trend is taking hold in many product categories, including health and beauty items, nowhere is it more apparent than with things we eat and drink.”

Now, a simple food is hard to do. You can’t really make a mass-produced product like vegetable beef soup or macaroni and cheese taste as good as something that comes fresh from your kitchen.

So you work a little advertising magic. One way to do that is put forth in a book called Simplicity Marketing. Here’s Publisher’s Weekly comment:

In an age when Crest toothpaste comes in 45 varieties, consumers long for companies that make life easier by reducing choices, claim Cristol, a marketing consultant, and Sealey, a former global marketing director at Coca-Cola.

Playing off the four “P”s (product, price, promotion and placement) that many marketers use to hone their strategic thinking, Cristol and Sealey have come up with four “R”s.

The four Rs are Replace, Repackage, Reposition and Replenish. Let’s look how you could use this formula to craft your marketing message in 2010 to attract the prospect that’s interested in simplicity.

Replace is simply a short way of compressing two products into one. Think 2-and-1 shampoo and conditioner. In a real estate context this could mean offering to help people buy their next house while you sell their current one. I’ve seen agents drop their commission with the promise that their clients commit to letting the agent help find their next house.

Repackage could mean simply handling just one part of the transaction–like a discount shop.

Reposition just means promoting you yourself as standing for simplicity itself. Remember Honda’s slogan: “We make it simple”? You could do the same.

Replenish basically means you perform and provide the same high-level of service before, during and after a transaction. In addition, if you have a team, this means that they will provide the same level of service before, during and after a transaction as you would.

The bottom line is this: Promote the fact that the process of buying or selling a home with you will be simple, easy and carefree.

Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.

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A Sure-Fire Way to Keep People from Using the Competition

Most people don’t give much thought to customer retention. They usually spend all their time worrying about the next deal. The next lead.

What they don’t realize is how much business they could KEEP if they simply followed up with past customers.

Let me ask you a question: How would you react if you got a call from the guy who sold you your car to make sure everything was going okay?

How would you react if your dentist called you the day after a root canal to make sure you were out of pain?

How would you react if a manager at a nice restaurant phoned you up to let you know they can reserve a spot for you on Valentine’s Day?..

How would you react if the gal who cuts your hair sent you an email with a survey, looking for comments and suggestions?

Some business people tell me that’s looking for trouble. I’m sorry, but I couldn’t disagree more. In fact, I think it’s looking for just the opposite: rapport, loyalty, satisfaction and repeat business.

See, if follow-up turns up a lot of dissatisfaction, then obviously you need to make some serious changes because the dissatisfaction was there whether you discovered it or not.

But more than likely that won’t happen. If it does, simply apologize and thank them profusely for being honest and promise them that you will make that change. Then…and here’s the kicker…ask them if they would give you feedback in the future as you make these changes.

People love to give their opinions, so you’re usually going to get a yes.

Danny Kennedy said it best:

Recognition and appreciation can be very powerful and very inexpensive as a marketing strategy. It is true that comprehensive follow-up and follow-through may reveal some inadequacies in your business operation and that’s good if you use those discoveries as impetus for improvement.

Of course every business, no matter how well managed, will have to deal with dissatisfied even angry customers from time to time.

Sometimes the customer is justified in his complaints other times he is not. But the mere handling of the dissatisfied is just another way to get people to love you and avoid using the competition.

Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.

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How You Can Achieve Your Greatest Desire

Go ahead. Admit. You’ve got great dreams of being a fanatical success in real estate.

You want to make seven figures a year. You want the eight car garage. A second house on the sea. The boat.

You want enough money in the bank to run a small country. Send your children to the best schools. Buy a 747 so you can fly all of your friends to your private island off the coast of South Africa.

Okay. Maybe that last one was a stretch.

But you catch my drift. We’ve all got wild dreams. Big ones, to boot. And this includes your clients.

So often we forget that the people we want to attract have dreams. We forget that they are are dreaming and scheming.

Scheming in a good way. But scheming nonetheless. They want to be successful. Prestigious. Healthy. Liked.

Or perhaps they just want a roof over their family’s head. A roof they can call their own.

We call that the “American Dream.”

So, with this in mind, let’s look at three ways you can help beef up just about anything you do–whether it’s writing an ad or pitching during a listing presentation–and help your prospects and clients understand that you can help them reach their wildest dream.

1. Paint the Vision for the Prospect.

Within the headline or the opening copy or at the start of your presentation, tell them about the benefit they’ll get from doing what you want them to do: living well, saving money, entertaining grandly. This is the big promise.

2. Offer the “Prize” Inside.

Either within the same headline or within the first few lines of copy or just minutes into a presentation, introduce your offer as the means for obtaining the desired end: the infinity pool that makes you to live well, the low property taxes that allow you to save money, or the finished basement with wet bar and 50 inch plasma screen that allows you to entertain grandly.

3. Go On the Quest.

This is the fun part. Here you get to tell the story of how and why your offer, in Step 2, fulfills the desire in Step 1. You’re pulling all the pieces together here.

For example:

Living well means owning an infinity pool. Posh hotels in Singapore with infinity pools attract actors and presidents and singers. And actors like to live well, don’t they? They like to relax in a landscape that’s unique and something only a few people can afford to enjoy. Infinity pools are all about living well.

By the way, if you need help creating pictures like that, we have great resources here to help you. But also consider picking up a travel magazine like Conde Nast Traveller.

15 Interactive Voice Response Possibilities to Discover Now

Get this: the future is coming. Fast.

Sometimes we don’t look outside our little angle of it, and that means we miss some good possibilities. Other times we simply sense something is out there…a piece of the puzzle we need.

See, some people estimate that by mid-2010, close to half of the agent’s in business today will be out of business.

Fortunately you can protect yourself from becoming that statistic. That’s where Interactive Voice Response comes in.

I’ve compiled a list of 15 ideas, tools and strategies involving interactive voice response to help you grow your business in spite of the current economic fallout. Tell me what you think.

1. Target the move up buyer. Strike while the iron is the hottest using interactive voice response and your listing inventory will soar.

2. How to turn multiple transactions a month. Follow these 6 powerful steps to create a stable, low-maintenance monthly flow of leads from renters.

3. Rejection free strategy to listing 1 FSBO a month. This strategy comes from a soft-spoken lady who nearly took over her real estate market with an original, but not new, approach: she was nice.

4. The ultimate listing presentation. This listing presentation closes 19 out of 20 interviews–in your favor. Here’s how to harness its persuasive power.

5. Shutting out competition.  Attract a flood of home buyer leads by learning how to correctly use the single, most potent lead generation source out there.

6. Make your magazine ads produce profits. This may shock you, but homes magazines produce profit. Use ’em right and you could be at the head of a landslide of leads.

7. 5-step maverick secret helps ordinary real estate professionals turn unprofitable direct mail advertising into thousands of dollars a month.

8. Key to listing expireds. Combine this crystal-clear 4-step postcard strategy with your UPS and you could accumulate expired listings almost effortlessly.

9. Four effective keys to contacting pre-foreclosures.  This is prospecting technique using interactive voice response will have astronomical effects on your listing inventory.

10. Buyer ads using interactive voice response that will have your phone ringing off the hook.

11. How to get 300% more sign yard calls. A simple message with three trigger words on a sign rider can compel practically every single hot buyer or seller who sees your sign riders to call you.

12. Slash marketing costs. Learn how to easily track every single response from every single ad with pinpoint accuracy…so you can eliminate those sources that lose money and maximize those sources that make money.

13. Beautiful strategy to snap up listings. How to use every home owners curiosity and pre-occupation with the value of their home to your advantage.

14. Generate FSBO leads for less. Did you know you can generate up to 45 leads a month for under $8? Find out how.

15. The one quality all top producers share. Discover this secret and how top producers leverage interactive voice response to create a career that consistently and predictably generates cash.

That’s all I’ve got. And feel free to add any other ways you’ve used interactive voice response to work with more clients. Looking forward to hearing from you.

Did you find this article useful? If so, leave a comment. And if you like what you read, subscribe to the Real Estate Marketing Blog.

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