Monday Mash-Up: The Business of Real Estate Blogging

There is one key to online success. And technology is not it.

5 immutable laws that will make your blog persuasive, fun and infectious. [Read: spread easily and attract a large following.]

Are you investing a lot of money into online advertising? Are you investing a ton of money in pay per click advertising? If so, here’s how real estate blogging will help you kick that expensive and unnecessary habit.

A cautionary tale about three little blogs.

The Bikini Concept: give away 90% of what people want, and they will give you money for the remaining 10%. In blogging on real estate, this means property values, hot markets, ways to find deals, how to work without a Realtor, where to look and when not to buy.

Linking out is a great strategy for creating traffic and an audience. Here’s how to optimize a strategy for relationship linking. That is, always extend the conversation.

And definitely don’t be this kind of blogger. You probably don’t have the pull of an Andrew Sullivan to pull this off.

Mini-hit list of must read RSS Marketing posts:

Going viral to build defensible traffic

10 point quiz: Is your site defensible?

How to build a Digg culture out of your blog

And four simple steps to more blog subscribers

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