How to Write Text Messages That Persuade Buyers

Simple. Concrete. Urgent.

SCU.

This is the easy formula you can use when sending text messages to prospects who are 3 months or more from buying a home. If used properly, you could lower that time frame, even unearth a hotbed of transactions.

Type, “Forgive me, but if you are interested in moving, there is a well priced home in Wildwood, off 109. Rare find.”

Or, “I’m stepping out on a limb here, but an exclusive home on E Adams Avenue in Kirkwood is on the market. Call me if you want to see it.”

You’ll get better the more you send. More concrete. Simple.

“Out on a limb here. Exclusive home up for sale at E Adams Ave Kirkwood. Call me to see it.”

This message is missing the urgent. The U. “Exclusive” sounds elite, not urgent. Did you get better results, though? As in anything that you try, make sure you are testing.

“Forgive me: house on Elmwood 4 sale. Would you like to see it? Call me. Might not last, though.”

To make things easier, make sure you have a template ready. Whether stored on your phone as a draft or preserved in your brain (in other words, memorized).

Text messages fly under the radar, are non-intrusive and, more importantly, eliminate call reluctance.

However, make sure these are people you are working with. Someone who has asked you to help them find a new home.

It won’t be funny if you send a text message to someone you met just the other night at a Chamber of Commerce dinner. If they’re not expecting it, don’t send it.

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