How to Write Smart (But Not Too Smart!)
When your prospects read your copy, they don’t want to think. They want copy that’s easy to read.
So that means short sentences and short words.
But how do you do that if you’re not a natural born writer? Great question.
Fortunately Microsoft Word comes with a handy tool call Readability Statistics that will make writing simple, clear copy easy.
When you run this tool after you’ve written your copy, you get some pretty useful information. For example, you’ll learn:
- Number of words, paragraphs, characters and sentences.
- Number of sentences per paragraph, words per sentence and characters per words.
- Percentage of passive sentences, reading ease and grade level.
What you really want to pay attention to is that last bullet. For example:
- When it comes to passive sentences, shoot for about 10% or below.
- Reading ease, the percentage should be higher.
- And grade level, aim for about 5th to 6th grade level.
Bottom line, your readers should be able to skim your copy quickly and understand immediately what you are trying to say. And the best way to do that is write smart–but not too smart!
Got any other great tricks to simplify writing? Go ahead and share them.
Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.