How to Attract and Keep Clients with Facebook Groups
One of the most basic strategies for improving email newsletter conversion is segmentation: breaking your list down into relevant groups, and then creating targeted content for that audience.
That narrow focus can give you double-digit percentage bumps in your conversion rate. So, if it works so well for email, will work with your Facebook audience?
Great question, right? Well, the answer is yes. It will work.
How to Create a Facebook Group
Fortunately, it’s pretty simple to set up a Facebook Group. Here are the steps:
- Login into your Facebook Page.
- Land on the Home page.
- Navigate to the left column.
- Click on “Create a Group.”
Voila! You are done. Now you just need to do that two more times. Let me show you what I mean.
Open Groups: Finding New Clients
An open Facebook Group is just that: open to anyone to join. But there is a secret to creating a lively and engaged Group. If you are appealing to a large audience, then it’s going to be messy and unweildly.
Or it may be unresponsive.
Instead, you need to tighten up your focus. Center the Group around a niche. This doesn’t have to business related. For instance, it could be “Seattle Classical Music Lovers” or “Austin Marathon Runners.”
A business related Open Group could be “Austin Minimalist Lifestyles” or “Seattle Bungalow Addicts.”
Member-Only Groups: Networking with Past Clients
The member-only group is how you can create a close-knit community of people. Give them personalized, private messages and content and in return they’ll give you focused feedback, input and even referrals.
The members of this club have exclusive access to you and your team. Other members can help other members, too.
Closed Groups: Supporting Current Clients
This group is really just another members-only…except this time the members are your current clients. When you segment this way you end up cutting down on clumsy email clutter, and get to centralize all your information.
Unlike the members-only group, people can see who is in this group. They just can’t see what is being shared. Questions and comments and thoughts shared do not go public, making your clients feel comfortable to share–and not have what they share end up on someone else’s stream.
You can share documents in this group, announce new listings, events and closings. This gives a lot of people an opportunity to celebrate successes, and help others through certain failures.
New home owners, for example, can ask experienced home owners advice about how to navigate through particular obstacles.
Segmenting your Facebook Groups will lead to more productivity and profitability. It really is worth biting the bullet and setting up segment-centric groups inside Facebook.
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