How to Spot a Bad Blog
I’ve been writing a lot lately on social media. Frankly, the reason is because that seems to be the topic real estate agents want to know about most.
Case in point: A couple days ago I wrote a post in responses to a question by a reader: 7 Correct Ways Real Estate Agents Should Use Social Media.
After that post, I find myself wanting to write about the topic more. But come at it from the other direction, while focusing just on blogs.
So here’s six ways to tell if you or someone else has a bad blog.
1. Writer Behind the Blog Is Dull
The problem here is that the blogger is just flat-out boring. You know, talks about things other people don’t care about–the fine print on a contract, tax law or himself. The last one is the worse…and a sure killer of anyone reading your blog on a daily business. Or maybe he’s just a bad writer.
2. No Engagement
This blogger posts and then disappears. Someone might comment with a sincere question…and all he hears is crickets. Bad. Bad blogger. Instead, he should, as much as possible, treat every person who comments on his blog like royalty. Having a one way conversation is enormously annoying.
3. Isn’t Very Smart
…or experienced. You can spot these bloggers because they make rookie social media mistakes like the above…or try to generate a huge following early on by spamming prospects or using auto devices…or maybe write a wall of text that’s nothing but a run-on sentence. The list goes one.
4. Doesn’t Have Data
A bad blog will spout opinions and substantiate nothing. In addition, the blogger will stiff arm people who disagree by attacking their character rather than there arguments. Also, they may just delete comments they don’t like. Bad blogger. Bad.
5. No Links in His Blog Posts
Bad bloggers don’t share links on their blogs. Either because they don’t know or are simply too lazy. Either way, they are not sharing in the conversation. There are other great ways to share blog posts…but links in your own blog does wonder for building community with like-minded bloggers. Besides, you might need the help in the future.
6. Isolates Himself from the Blog Community
Blog communities grow over time. Only, however, if you avoid the last five mistakes. Otherwise you are doing nothing but talking to your self. That means if you visit a blog with articles that do nothing but talk about the blogger, ignores the comments and is without links, data or intelligence, you, my friend, have stumbled upon the mountain man blogger. Or the hermit. Leave him alone. Immediately.
So what other bad behaviors have you seen in terrible bloggers? Please share! And by the way, got a topic you’d like me to write about? Let me know what it is. I’d love to take a crack at it.
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