10 Must-Read Posts on Great Real Estate Listing Ideas

Like I mentioned on New Year’s Day, I’ve started a short 4-part series on the four critical areas of real estate success: sales, prospecting, listing and negotiating.

Each post is made up of 10 must-reads from the past year or two. This is some of our best material for each topic, intended to help you kick butt in 2012.

Today, great real estate listing ideas.

All ten articles in today’s post will probably take you about 30 minutes to read altogether, so when you are ready to read, sit back, relax and absorb as much of the material as you possibly can, because as I’ve said before, deliberate practice will  make you a master.


10 Must-Read Posts on Great Real Estate Listing Ideas

The Secret to Making a Living Off of Expireds

Tell me if you see yourself in this scenario: you’re scanning the MLS for expired listings. You find more than 20. It’s a good day. You then grab the phone and start dialling. If that’s you, then you’re not alone. Unfortunately, it’s a huge waste of time. Here’s why. Read more.

Lure Buyers in Without Lowering the Price

While necessary [and something, by the way, you can do near pain-free with this method], price reductions are no fun for your clients. That’s money they lose and you lose. Read more.

10 Effective Ways to Build a Profitable Business in a Lousy Market

But what if you don’t live in one of these comeback cities? What if you live in a city that looks to suffer even more foreclosure losses? Well, one way to approach this problem is simply to attack it at it’s source… Read more.

How to Ride the Wave of Foreclosures to Your Best Year Ever

Working pre-foreclosures is less about padding your pocket and more about helping another human being. I can’t stress that enough. So, when approaching pre-foreclosures for the first time use these ideas to prove to them that you are truly their to help can save their home. Read more.

10 Home-staging Tips to Attract More Buyers

What a couple of easy tips to help you make a home look attractive to a buyer? Look no further. Read more.

How to Win (Almost) Every Listing Presentation

Long ago I believed that winning listing presentations meant having a mental toolbox full of witty comebacks, sly counter objections and a persuasive delivery that would allow me to deflect arguments, shut down concerns and steamroll the prospect into signing with me. That’s all changed. Read more.

10 Things You Don’t Want Homeowners Saying to You

With the housing market is not expected to bottom out any time soon, you could probably use a little jolt of laughter to shake the blues that’s plaguing us in this distressed economy. And after you read this top-ten list, why not share one of your own frigthening comments you’ve heard homesellers make. Read more.

My Unofficial Guide to Short Selling

Short selling is nothing new. Especially with the collapsing home market, and all. That’s why I thought it would be a good idea to gather all the best ideas on short selling I can find. Read more.

Use the Problem-Agitate-Solve Formula to Sell More Homes

Pain and problems dominate us. Everyday and every hour we are constantly looking for solutions for our pain and problems. This holds true for home buyers and sellers. That’s why it’s a great idea to use the PAS formula in your sales presentations. Read more.

Social Media Matters: Selling Houses During Hard Times

Everyone knows that in today’s market, it’s not enough just to get the listing—you need to have an aggressive marketing plan. While printed flyers, signage and the basics will always have their place, we all know that over 80% of home buyers begin their search for a new home online. In fact, second only to over-priced home, no internet marketing strategy is the biggest reason homes don’t sell. That’s why you need advanced online marketing strategies–social media strategies–to help you create a compelling online presence. Read more.

Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.

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