10 Must-Read Posts on Great Real Estate Sales Ideas

Happy New Year! Believe it or not, but 2012 is here. It’s a new year, a new day and a new month. Are you prepared to take 2012 by storm? I hope so.

And to help you prepare for success, I’m going to start a 4-part series on 10 must read posts from the 4 critical areas of real estate: sales, prospecting, listing and negotiating.

Posts in this series:

Today I’ll start with sales and deliver the rest in the following week.

When you get this post in your inbox or rss reader, pop it open, grab a cup of coffee and devote about a half hour to reading all the articles inside. That’s about how long it will take you to read all ten.

Make sure to take notes on action items…and then make plans to hold your feet to the fire because goals are nothing but dreams if you don’t try to achieve them.

Anyway, take care and have a great day, month and year!

10 Must-Read Posts on Great Real Estate Sales Ideas

Are You Using These 4 “Second Glass” Tactics to Make More Money?

Most real estate agents tend to think about making money in the business as simply closing more transaction. They think about it in a very linear fashion, where you find a home owner who wants to sell, you convince them to let you list the home and then you advertise the home in the hopes that it will sell. That’s the way an average listing agent thinks. Here’s how an above average agent does it. Read more.

How to Be a Killer Salesperson the Lazy Way

If you’re like me and don’t want to work really hard at something you don’t particularly enjoy…and sales is something you don’t particularly enjoy…then this post is for you. However, don’t get me wrong here: I’m not giving you an excuse not to work hard. What I’m actually going to do is show you an approach to selling that will allow you to train better and actually enjoy it. Read more.

How Social Scientists Taught Y0u to Close More Deals

People. You just never know what they’ll do next. But if you really believe real estate is a people business, then any effort you make to better understand yourself and how others tick will make your business flow and your bank account grow. Fortunately, a couple of social scientists have developed tools that can help you shed light on the mystery of human behavior and get a better handle on personalities…yours and others’. Read more.

When You Should Depend on a Team–and When You Shouldn’t

So, you’ve been thinking about starting a team, have you? In spite of a dismal economy, your market seems to be rockin’…you’re doing pretty well…and, well, you want to grow. The natural thing to do is build a team, right? Maybe. Here’s why. Read more.

Quick Tip: 5 Reasons Why Sellers Should Work with You on Both Sides of the Deal

Did you know that one of the simplest strategies to closing more transactions is simply helping your seller’s buy their new home? If sellers ARE staying in the area, ask if you can help find their next house. It benefits both you and the seller. Here are five reasons why. Read more.

How to Make Any House Irresistable

When Longinotti-Buitoni took over Ferrari North America as CEO in the late 90s, the U.S. and Canada were in a recession. He couldn’t imagine people would spend their money on such an expensive, impractical car. Since then, Longinotti-Buitoni has changed his mind. Read more.

Eliminate This Behavior and Become More Effective in Sales

Has this happened to you recently: you tend to become desperate in tight times by trying to aggressively pin down real estate buyers? But did you know that removing pressure from the sales process will actually cause you to win more listings and prospects and sell more homes? That’s right. A sales approach where you create pressure-free conversations with buyers is more effective. Read more.

Five Words That Will Injure Any Sales Call

The key to being successful is sweating the small stuff. That comes down to the very words that you use. That’s why I’ll always encourage you to paint persuasive word pictures for your clients. But don’t stop there. Avoid those words that raise flags for buyers and sellers. Words that paint ugly, bad pictures–albeit, stereotypes–of salespeople. Read more.

Real Estate Agents: You Don’t Work for Walmart

The numbers game will wear you out. It will leave you dissatisfied, frustrated, and rejected. The whole idea of the numbers game is that if you spend enough time dialing, churning through prospects, you’re bound to make the occasional sale. Burn and churn, baby. Problem is, when you do make a sale, you believe even more that the number of prospects you burned through was the secret to success. Read more.

Why It’s Okay to Lie to Salespeople

The reason most prospects lie to you is that they have multiple layers of sales resistance. Traditionally the sale model has always been about advancing the sale. Well, the people in your market place are fed up with the traditional sales model. People are tired of being manipulated. Here’s what you have to do about it. Read more.

Leave a comment if this post was helpful or if you have anything you’d like to add. And if you like what you read, subscribe to the Real Estate Marketing Blog.

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