Why Real Estate Lead Generation Stalls…and How to Easily Fix It!
If you’re not generating enough leads…
…good enough quality leads
…or you’re not converting enough of your leads
The answer may be easier than you think.
It starts by knowing exactly where buyers and sellers find their agent, which ironically begins by avoiding the deadliest mindset in real estate.
It’s a toxic thought process that leads to never-ending frustration.
…a mentality that leads to constant bouncing from one lead generation idea to the next, and never getting consistent results.
It’s a habit pattern that no agent is totally immune to because…
It’s The Dream!
We all believe, at some level, someone else must have figured it all out, and if we can just borrow their “magic formula” life and business will be great!
The “dream” is the perfect real estate transaction producing sales funnel, the completely automated listing and sales machine.
It’s like an Amazon store, and every day you just check in to see how many people bought or listed a house with you, right?
It’s The Perfect Picture.
You could go on nice vacations 3-4 times a year.
…live in the nicest home.
…even have a second home in the mountains or on a lake.
…drive the nicest cars
…send your kids to the finest schools
…and frankly it would be a living paradise, right?
It’s “the grass is always greener over there” syndrome.
Unfortunately, it’s never actually greener…
Agents relentlessly pursue the newest, latest-greatest magic pills, all while lasting success is sitting directly in front of them, just waiting to be harvested.
The challenge with success is, it takes consistent hard work, an unwavering discipline not to get pulled off task, and an unrelenting focus on fundamentals.
Those are the Real Keys to Success!
Yet, agents constantly chase the next new “shiny object” in hopes of discovering the dream!
Well, sorry to pop anyone’s bubble…
…but the automatic transaction producer DOES NOT exist.
…and the newest super-revved up website or Facebook strategy…nope!
Those things are just more of the “greener grass” hook that keeps draining agents’ pockets, and ultimately drives agents deeper into debt, frustration, and ultimately completely out of this business.
Look at the numbers put out by the NAR and you’ll see what I mean.
For example, let’s take a look at a source of business 93% of agents believe is important to their success going forward.
When asked if this source of business was part of their business plan this year, 93% said “yes” or “I will be making it a part of my plans.” So…
This is a REALLY HUGE Deal, Right?
Nearly the entire agent population believes this is VERY important.
What is it?
It’s social media, specifically Facebook, and Facebook marketing.
It’s the newest, latest RAGE in real estate marketing!
Now my question is: If social media is so important, how much business is it producing, and does it justify all this attention? See…
I’m Obsessed with Numbers!
I don’t care about opinions, everyone and their cousin Joe has one.
I’m interested in what the data, the numbers, and what the hardcore facts are telling us, because that’s what I like to base my business decisions on.
When it comes to social media and its ability to drive business through your doors, I want the smoke to clear, all the hype on the shelf, and let’s just take a good hard look at the numbers.
So, for answers I turned to the National Association of Realtor’s 2017 Buyer and Seller Generational Trends Report.
Based on that report, let’s see what it says about social media and its effect of driving business through your doors.
On page 72 of that report it shows you exactly where buyers found their agent, and on page 133 it shows you exactly where sellers found their agent.
See, one thing that will change everything for you, almost overnight, is knowing exactly where all your business is coming from…
…not sort of knowing!
…but KNOWING EXACTLY where all your business comes from!
If you know exactly where all your business is coming from, you can focus all of your time, energy and money on improving those sources of business, right?
It’s Basic Common Sense
So what are those sources of business?
What is it that’s really driving business through your doors?
…and specifically, how much business is social media producing?
Well the 2017 trends report gives it all to you in black and white, and answers that critical question, “Where do buyers and sellers find their agent?”
On page 72 it says…
…less than 1% of buyers
And on page 133 it says…
…less than 1% of sellers
…find their agent through social media.
Pause for a few seconds.
And really think about that.
…less than 1% of buyers
…and less than 1% of sellers
…find their agent through all sources of social media COMBINED!
…99% of buyers
…and 99% of sellers
…DON’T find their agent through social media!
It’s hard to believe, right?
With social media being all the rage, agents are spending BILLIONS of dollars, and countless hours every single day trying to figure it out…
Yet 99% of buyers and 99% of sellers…
…DON’T find their agent through social media!
And again, it’s all right there in in black and white on pages 72 and 133…
Now am I saying you ignore online marketing and social media?
No, you’ve got to be online, visible and easily accessible…
But That’s About It!
Where your online visibility is crucial, is after you’ve had your first conversation with a prospective client, because it’s their natural default to go online and check you out.
Once you’ve had a good conversation, they’re thinking, “Gee, Bob or Sally really seems like a great agent. I think I’ll go online and check them out.”
Well, if they can’t find you…
…that’s a problem!
Or if you’re web site looks like you’re partying and it’s 1999…
…that’s definitely a problem!
But The Real Question Is…
How much of a website, social media and online profile do you need to solidify that feeling they already have about you?
The answer is…not that much.
All it takes is a good LinkedIn profile with a dozen or so client recommendations, your Zillow profile with 15-20 five-star reviews, and then a very average Facebook fan page and your own personal website.
That’s about all you need…and all those things can be set up for a few hundred bucks and you’re good.
…if you’re trying to fish from the social media lead generation lake
…you just might be fishing in the wrong lake!
…unless of course, you’ve got really really deep pockets!
Which that’s a completely different story for a different day.
Today I want to focus on those sources of business you can easily afford, that actually drive clients through your doors!
…like those on pages 72 and 133 of the Generational Trends Report.
If you focus on your most important sources of business first, the “greener grass” mindset will never get the best of you, like it does for so many agents.
Then, when you want to leverage your key sources of business and produce 3-4-5X the response, get signed up for our 14-day free trial.
We’ll show you how to drive new business through your doors predictably, consistently, and all for pennies per lead!
The decision to take our service for a test drive is a complete no-brainer.
It’s completely free-of-charge and you gain instant access to all our marketing resources, action plans, ads, scripts, follow up pieces – everything!
You’re free to download all our materials, and even if you don’t stay with us, you’re free to keep our materials and use them for as long as you like.
Then you get access to our new cloud-based MVR technology, and all the tools you’ll need to have interested new buyers and sellers CALLING YOU!
Better yet, those buyers and sellers will be calling you, before any of your competitors have even the slightest clue how you’re doing it.
So get signed up for our 14-day free trial, and take advantage of all those free resources, that again are yours to keep regardless. And…
Here’s to your continued real estate success!