Find your perfect gay sugar daddy today

Did you know?…

According to NAR, people driving up in front of your listings are the best marketing leads in real estate. They want to buy…AND…last year 46% of those same people had a home to sell too!

…but the challenge is how do you reach out to them?

…how do you engage them?

…what can you do to get them to CALL YOU FIRST?

Right now, they drive up, pull up your listing on Zillow or Realtor.com, and just drive away and you’ve got NOTHING!

…a big fat ZERO!

How do you bust out of this cycle, of the big real estate sites stealing your leads, and you grab that buyer/seller’s attention and get them to open up a real live conversation with you?

It’s actually quite easy. In fact…

…and here’s the utterly ridiculous part, many of your uniformed real estate colleagues will tell you it doesn’t work.

They’ll say, “Why in the world would someone call or text for info, when they can just look the house up on Zillow?”

Here’s why…

…because you’re going to make it easier to respond to you, by using the same emotional drivers they use to steal your leads right out from under your nose.

In fact, do you know the #1 reason prospects use Zillow, Trulia or Realtor.com?

According to page 59 of the latest NAR Buyer and Seller Generational Trends report 87% of the reason prospects use those big web sites is…

Based on the vast amounts of data NAR collects, the most compelling marketing content in real estate is…PHOTOS!!!

Photos are #1! They’re your most potent marketing resource and your hottest prospect trigger.

So how do you leverage photos to beat Zillow at their own game and at the same time generate the highest quality listing leads in your market?

It begins with 94% of all real estate searches start online. Both buyers and sellers start their search and research online.

However, the far more important question you need to ask is…

What Do They Do Next?

The reason this is such an important question is it’s at this precise moment, when prospects are taking their next step, that you’ve got a very powerful strategic advantage over Zillow, Trulia or Realtor.com…IF…

…you know exactly what to do and how to do it.

See it’s at this one single solitary point in time that you can quickly and easily cut all the big web sites completely out of the picture.

So what do prospects do next, after they’ve gone online?

For that answer let’s look at page 47 of that same NAR report…

So the #1 thing more than 3 out of 4 prospects do after searching online is they get in their cars and go drive by homes!

Isn’t That Amazing?

After going online the very next step is driving by the home!

More than 3 out 4 amazingly HOT prospects are jumping in their cars, and it’s right at this precise moment that you can smash Zillow, Trulia, and Realtor.com, like a blood-sucking mosquito, and deliver the fatal blow!

However it’s right here where…

It’s at this single solitary point in time that you’ve got your hand on the guillotine and can slice their lousy lead-stealing heads off…

In fact, it’s the ONLY time throughout this entire sequence of events, from initial online search, clear through to closed transaction, that you’ve got such a commanding position and can cut them off at the knees.

However, if you don’t know what to do, or how to do it, they’ll just continue stealing your leads right out from under your nose and selling them to one of your competitors.

The worst part is when agents have this phenomenal advantage, they just roll over and submit to Zillow, letting them win without putting up even the slightest bit of a fight for the prospect, as if they have no control.

Well that’s complete and utter baloney!

Because right in this moment, when these amazingly valuable prospects are in their cars, you can totally and completely kick their butts!

In fact, it’s actually quite simple…

Step #1 – Appeal to the Exact Same Wants and Desires They Use to Steal Your Leads!

If prospects want photos, detailed information and pricing… GIVE THEM PHOTOS, DETAILED INFO and PRICING!

However, rather than just giving away all your ammunition, use these key points of understanding to entice your prospects.

Use your prospect’s desires to trigger a response! You want to get their Attention, build Interest, amp up their Desire…and then prompt Action.

It’s the proven AIDA formula.

Then it’s onward to…

Step #2 – Make It Easier to Respond to YOU Than Zillow!

In this moment, when they’re in their car looking at homes, you’ve got to make it completely frictionless. You want to make it so easy to respond to you that they don’t even think about Zillow, Trulia or Realtor.com

And then…

Step #3 – For Pete’s Sakes Don’t Distract the Prospect!

When you’ve got their attention for a second…don’t screw it up!

All you want to do is get them on the phone, connect with them and have a good quality conversation, and then move that conversation to a face-to-face meeting as fast as humanly possible…

Make sense?

Plus here’s another amazingly valuable EXTRA BONUS with these ready-to-do-something-right-now “drive-by” prospects…

YES!

YOU READ THAT RIGHT!

Again, it’s all buried in the NAR Buyer and Seller Generational Trends Report. That report is filled with some amazing insights!

On page 24 it says that 46% of buyers “owned their previous residence.”

In other words they “sold” it, which by direct inference means…46% of buyers have A HOME TO SELL!!!

Here’s a screenshot of that page…

So when we’re talking about the amazing quality of these “drive-by” prospects, please understand we’re NOT just talking about buyer leads here…46% of the time these are LISTING LEADS!

Now let me show you how you can capitalize on this amazing opportunity.

Here’s a brochure done our way…

Slow down and look real close at this brochure.

Pay particularly close attention to all the subtle little details.

Notice how we put photos (87%) front and center?

Then there’s the promise of detailed information (84%)?

And then the last incredibly important psychological hook, or emotional trigger we use to real them in, is current “up-to-the-minute” pricing.

We’re very quietly taking advantage of a deeper understanding of your prospect’s behavior, and our timing is absolutely perfect. We’re engaging your prospect right at the perfect point in their actual sales cycle.

That’s why we call these “perfectly-timed live conversations.”

Again, we know they search online, proceed to drive by homes, and then with this brochure in their hands we’re able to effortlessly set the hook.

Make sense?

So the first reason our flyer will have you beating the pants off of Zillow is we’re appealing to your prospect’s strongest desires.

The second reason our flyer will have you taking back control is your carefully crafted marketing message will fly into your prospect’s radar at the absolute perfect time.

We’ve all heard that “timing is everything” right?

Well in this invisible tooth-and-nail battle for the prospect, you’re going to deliver the knock out blow to Big Z by having the absolute perfect “sales cycle timing” on your side.

Then the third reason our flyer will have you busting up The Big Three “Lead Cartel” is it employs one of the most powerful laws of influence and sales psychology, “The Law of Scarcity.”

This is what Dr. Robert Cialdini wrote about in his groundbreaking book, Influence: The Psychology of Persuasion.

In that book he lays out the six universal laws of persuasion. These laws are THE primary drivers in virtually every speech, marketing campaign, or any sales message that compels people to take action.

This is one of those subtle little moves, a key psychological trigger, that over 99.9% of your competitors won’t have the slightest clue. They won’t recognize it. They won’t perceive it. And they simply will not get it.

But what our flyer does, with the words “up-to-the-minute pricing,” is it subtly implies an exclusive channel to the latest “insider information.”

…i.e. “The Law of Scarcity!”

… 🙂 I know!

It’s kind of tricky, isn’t it?

It’s like we’re playing secret little Jedi mind tricks!

Well if you’re fighting with the likes of Zillow, who wants to steal every last dime they possibly can from you, and they’re extremely smart to boot, you better bring your A-game, right?

However, we’re not done yet!

I’ve got one more golden nugget for you… 😉

This process, this “simple little brochure” that’s been through tens-of-thousands of tests, split tests, and comparisons, works like your own personal marketing Stealth Bomber because absolutely no one in your market sees it coming…no one!

Your competitors think it’s old-school. So you will have a wide open playing field to exploit this for months and years to come.

The best part is prospects respond to you over all the other “apps” out there because it’s smoother, simpler and easier for them to get what they want.

And with the way we channel their response, the biggest benefit is you get to TALK with nearly every prospect RIGHT UP FRONT!

Plus, you’ve got the added benefit that these are THE BEST LISTING LEADS in real estate!

In over 24 years of working with real estate agents, I’ve never seen a more potent opportunity for you to harvest both buyer and seller leads with your curbside marketing done like this!

And candidly, if you don’t market like this, Zillow, Trulia and Realtor.com will just continue to win by default, end of story.

However, right now, today you can change all of that!

Want to know how?

Sign up for our 14-day free trial and we’ll be happy to walk you through the entire process step-by-step.

Together we can kick Zillow, Trulia and Realtor.com’s butts…get signed up now and together let’s help you take back control!

All the best,

Gary Elwood
President/CEO
Proquest Technologies, Inc.

Imagine your next listing appointment…

…it’s an awesome home.

…the sellers are highly motivated.

…and this listing would be a huge win for you, because it’s right in the heart of an area where you’d like to become the dominant player.

The sellers are cordial.

They show you around.

…and then they drop the bomb!

They inform you they’ve been talking with the top agent in your market.

The husband turns to you and asks, “So why should I list with you, over Bob Smith, who’s the top agent in this market?”

So What’s Your Response?

Are you fired up?

Are you filled with anticipation?

…just chomping at the bit to compete nose-to-nose with Mr. or Ms. #1?

…or are you thinking, “DAMN…why am I even here?”

Interestingly, the second response is what our clients inspire in other agents.

Quite often, when other agents find out they’re competing with a client of ours, they just cancel the appointment and don’t even bother trying to compete.

Granted, these agents have built a killer reputation that causes other agents to just cave in and walk away.

That type of reputation can sometimes take years to develop.

However, we hear stories all the time from new clients who don’t have that type of reputation yet, who are winning listings away from other top agents consistently. And…

It’s Not a Fluke!

…or some inside relationship that’s doing it either.

It’s a very well-rehearsed presentation that clearly articulates (and demonstrates) our client’s Unique Selling Proposition, or USP.

It’s a presentation that, in very clear terms, shows sellers how and why our agent has a unique advantage that other agents can’t match.

When asked the question, “Why should I list with you?” our agents light up with excitement and can’t wait to show sellers what they’ve got.

It’s a marketing system and process that pinpoint targets the sellers’ “most important potential buyers.”

It’s a system less than 1 in 100 agents in your market have access to.

And it’s a system, where even the 1 in 100 with something “sort of like this”…those agents don’t have the slightest clue how to present it…NO CLUE!

So It’s Truly Unique!

…because no other agent can match the impact you create with your sellers.

Everyone else is presenting in a passive way.

They’re telling the sellers things…and showing them things.

Our clients actually get sellers physically involved in their presentation…in a way that actually demonstrates their value to the sellers.

This process is a little bit like a “stage production” because it has…

…a “screen play”

…a “main character”

…and your surprising “star moment” that builds and creates a very real emotional impact on your sellers.

These are the elements that slice through all the noise in your market and…

It Makes You Memorable!

Would you like to know how can you replicate it?

Listen to this short recording and imagine using this approach in your next listing appointment.

I guarantee you it will help you seal the deal!

Talk soon,
Gary

Would you rather be competing with 1,000’s of agents in your area…or zero?

Simple answer, right?

It’s a lot easier to get a prospect’s attention, stimulate interest, build desire, and then prompt action if you’re the only agent the prospect is seeing, right?

The major challenge with virtually every marketing source you’re using to find and generate listing leads is…

Your Competitors Are Too!

Virtually all your competitors are doing the exact same things!

…Facebook, Google PPC, Retargeting Ads, you name it!

With any of those sources you better have deep pockets and be a brilliant direct marketer to have any hope.

Anymore, those sources are getting so over-crowded, that you’ve got to be a world class copywriter to have any chance of cutting through all that noise.

In fact, the “advertising noise” is getting so loud it’s like you’re trying to have a conversation at a rock concert!

So with all the noise blasted at prospects 24/7 by all your competitors…

What’s Your Edge?

If Facebook, Google PPC, Zillow, Trulia and Realtor.com are all so over-crowded and the noise is so loud…what’s your plan for how to get real estate listings and slice through all that noise to actually compete?

Frankly, I’m a fairly good copywriter, helping over 26,000 agents purchase our services using direct marketing sales copy, but what agents are facing in all these sources is pretty intimidating.

You can spend thousands, and even tens of thousands of dollars online and come up with a complete goose egg.

Agents are constantly telling me things like, “I’m spending $2,000…$3,000…even $4,000 a month or more for Google PPC, Facebook ads, and other online lead sources…and I’m barely breaking even.”

…the crazy part is agents saying that are the better examples.

Most of the agents I talk to are bleeding badly from those sources.

So how do you fix it…

Use The Original Walmart Strategy

In the early days of Walmart, Sam Walton made a strategic decision to “go where the competition isn’t.”

Now obviously Walmart is everywhere today, but in the early days of the company their biggest strategic advantage was building stores in small underserved markets.

That laid the foundation for massive future growth.

Well I encourage you to use a similar strategy. I call it…

“When the Crowd Zigs…You Want to Zag!”

A perfect example is a strategy our agents are using to target baby boomers in…(drumroll please)…small local newspapers!

Yes…newspapers!

I know, I know.

Everyone else says, “Print is Dead!”…

Well for millennials, who make up 18% of all homes sellers, it might be dead.

However, for baby boomers who make up 54% of the all home sellers it’s alive and well. Boomers will pick up those “throw-away” newspapers in the morning, grab a cup of coffee and browse for 5-10-15 minutes.

Then, when that potential listing prospect sees our agent’s ad, there’s no competition…it’s the only one of its kind.

Our agent has effectively, “gone where the competition isn’t.”

There’s No Competition Whatsoever…NONE!

However, what’s every bit as important as “having no competition” is effectively targeting potential home sellers and getting them to actually pick up their phones and call you.

That’s the key, and to accomplish that it’s a three step process…

Step #1 – ZAG!

The crowd is zigging, overusing Facebook, Google PPC, and other extremely expensive channels that are all getting overrun with competition. So…

You ZAG and “go where the competition isn’t,” like Walmart in the early days.

Step #2 – Target Home Seller’s with a Headline that “Calls Out to Them!”

Once you get in front of a potential seller, through sources your competitors aren’t using, you have to be skillful with your message.

You can’t simply pound your chest with things like, “I’m #1” or “Multi-Million-Dollar Producer” or my personal favorite…

“I Need Listings”

Really?

You Need Listings?

If I’m a seller…should I actually care that you need listings?

If I’m a seller…am I supposed to have a concern about what “you need”?

No…not really…unless maybe I’m your mom!

Other than that, sellers don’t give a rat’s fanny what a real estate agent needs!

All they care about is, “What can you do for me?”

…how can you help me sell my home for the most money

…in the least amount of time

…and with the fewest hassles and frustrations possible?

That’s all sellers care about!

What you need is of ZERO interest to them!

So keep your ad copy focused on them because…

IT’S ALL ABOUT THEM!

For example, here’s a headline from an ad in one of our listing lead generation action plans that works with amazing consistency.

“11 Things You Need to Know to Pass Your Next Home Inspection”

Now think about it…

Who would respond to this ad?

Who would care about passing a home inspection?

Yep.

You got it.

The person responding this ad is thinking about the selling process.

So you’ve effectively “called out” to that person…now what?

Step 3 – Build Interest, Desire and Then Prompt Action

This is where the rubber really meets the road, because you can get attention, but if you don’t lead them to respond to you…you’ve got nothing!

So here’s where your ad copy has to grab them by the collar and sit them straight up in their chair.

You’ve got to take that tiny spark of Attention you just generated with your headline and lead them through the Interest, Desire, and Action phases of the real estate lead generation sequence.

You ‘ve got to build up their interest, intensify their desire and have them wanting your solution so badly, that they’re willing to pick up the phone and call for an “automated message” to get their free copy of your “special free report” that explains everything.

Yes, this approach has been around for years.

Yes, it’s somewhat “old school.”

…and yes, if you ask 20 other agents about this right now, 19 out of 20 will tell you it doesn’t work.

However, In 2020 I Can Tell You…

Right now…in 2020…they’re wrong.

We’ve got agents generating good quality seller leads every single day.

What’s even better, is I’ve got some who are actually doing it for free.

Yes…FREE!

I discovered it just a few months ago, when I client of ours in an extremely hot market, told me about a simple little test he did in a Penny Saver!

Whoa!?!?!?

A Penny Saver?

I thought those things were gone!

I didn’t know those free papers even existed anymore.

That’s when he told me, “I’ve been averaging 3-5 listing leads a week using Penny Savers”…

HOLY SMOKES!!!

All I could think was, “You’ve got to be kidding, really?”

“Eight Sold Listings and Counting!”

That’s when he further confirmed and said, “Yeah, I’ve been running this ad for over 3 months and it keeps working. About half the leads don’t pan-out, but the other half have turned into eight sold listings and counting.”

Yeah, my response was probably about the same as yours…stunned!

…but it’s true.

It’s pulling in free seller leads for this guy.

Since then I’ve shared it with a small group of agents, and each one who’s found a Penny Saver has had similar success.

One last thing though, not everyone has access to a Penny Saver.

Those types of papers are a dying breed.

However, while they last I’d recommend getting all you can from them.

The other, more sustainable lead source, is the small throw-away papers that survive through paid advertising.

If you have a paper like that in your market, you can run advertorial type ads successfully if you have:

* A proven direct response ad
* You negotiate a reasonable ad rate
* You get the “jump page” upper right corner placement
* You have a system to deliver an “automated message”
* A well-thought-out follow up process
* All the necessary follow up tools and resources
…and consistency

This simple strategy of “going where the competitors isn’t” is extremely powerful and incredibly effective…if you have all your ducks in a row.

Use Our Complete Action Plan FREE!

If you’d like to have a complete real estate marketing action plan, with all the necessary tools and resources to deploy this strategy successfully, it’s Action Plan #6 in our training materials.

If you’re not a client, but would like to have access to this strategy, sign up for our 14-day free trial where you can download everything you need to execute this strategy flawlessly.

We’ll Help You With Easy Setup!

It’s a full-fledged 14-day free trial where you can download all our training, and it’s all yours to keep forever, whether you continue on with us, or not.

It’s our view, that if you see all we offer, you’re going to want to stick around.

However, even on the outside chance you don’t want to stay with our service, again all those resources are yours to keep and use for as long as you like.

So, get signed up and let’s ramp up this simple listing lead generation strategy, and help you generate 3-5 solid listing leads a week from sources your competitors are completely ignoring!

…and here’s to your success!

Gary